Two brand-new categories "rock" WeYoung, and the hottest brands have been announced.

WeYoung Fair has truly brought a “youth gathering” & “market” for GenZ, not only gathering the trendiest activities of this generation but also serving as the stage for the WeYoung Awards, which recognize the most beloved brands and organizations among today’s youth.

The most anticipated event at WeYoung Fair was the WeYoung Awards ceremony, held on the Young Stage. With a comprehensive award system covering all aspects of youth life, the WeYoung Awards recognized impressive names chosen from 100% of votes from the community.

Familiar categories such as Z Eatery & Coffee, Z Nightlife Spots, Z Events, and Z Local Brands attracted a lot of public attention. Many sought-after names by the community immediately took home awards in their categories with a significant lead in votes. The race for rankings was so tight that the final positions were unpredictable, such as Leninn Skate Shop and LEVENTs in Z Local Brands, or Yuzu Omakase, zumwhere, and Phê La in Z Eatery & Coffee.

Z First Rate Honors Popular Consumer Apps

For the first time at the WeChoice Awards, Z First Rate recognized the most popular financial apps for consumers. The Top 3 consisted of TPBank, MoMo, and Timo, all well-known names that are a part of GenZ’s everyday life.

TPBank Representative Accepts the Z First Rate Award.

With the message "Banking in MY style", TPBank has proven its position as a “trend-following” GenZ banking app, quickly capturing the essence of GenZ with its unique, smart, and creative features, making every transaction simple and enjoyable, such as ChatPay, Voice Pay, Voice search, and AI applications in transactions. TPBank’s app represents a dynamic, stylish lifestyle, showing that TPBank is a market leader in personalizing digital experiences.

MoMo won Z First Rate thanks to its all-in-one “assistant universe” to manage money more easily, make smarter spending decisions, and invest more simply. Together with young people, MoMo helps build a strong financial foundation from small steps. The app enables users to open a savings account from VND 500,000, invest in stocks from VND 10,000, or get their first credit line through Ví Trả Sau (Pay Later). Constantly innovating, MoMo has developed creative AI features like Expense Management, Financial Center, Automatic Bill Entry, and Create Personal QR Code, reflecting the modern and dynamic lifestyle of the new generation. MoMo’s finance communities like Hội Yêu Ví, Mama Tài chính, and Cộng đồng MoMo have attracted many young participants, who enthusiastically share money stories through a true GenZ perspective and help each other improve daily.

Since the nomination stage opened until the voting period ended, the two categories, Z First Rate and Super Brands, which were introduced for the first time at the WeChoice Awards 2024, have garnered a lot of attention and left a significant mark on the GenZ Area and the lives of GenZ. At WeYoung Fair—part of WeChoice Awards 2024, in partnership with TH true FOOD—deserving brands were honored, wrapping up the complete journey of discovering GenZ’s lifestyle at WeYoung.