The banking app that is "gen Z's style", causing a storm when accompanying Em Xinh Say Hi

With the Em Xinh interface, ChatPay KOLs cards and 2-in-1 Flash cards Em Xinh version, TPBank App affirms that it is not only a convenient digital bank but also a "top life assistant" for Gen Z. The "collab" with the Em Xinh show "Say Hi" turns TPBank App into a close, trendy and super unique symbol.

As a new reality music program, gathering many famous young artists, "Em Xinh Say Hi" quickly created a wave of widespread influence, especially in the Gen Z community - the show's central audience group.

Possessing a youthful and modern spirit, "Em Xinh Say Hi" has a natural harmony with the main sponsor TPBank - a bank positioned as a brand for young people and a pioneer in Digital experiences. Therefore, the TPBank App – a product developed by young-minded people – also carries that spirit, so that each feature is not only convenient but also "suitable" to the taste of new generation customers.

Possessing a youthful, modern spirit, "Em Xinh Say Hi" has a natural harmony with the main sponsor TPBank. (Photo: Vieon)

This "suitability" helps TPBank create a strong resonance effect alongside "Em Xinh Say Hi". During the time the show was on air, the number of downloads of the TPBank App increased by 200%, with one day exceeding 120,000 downloads. According to Social Listening reports, for two consecutive months (July and August), TPBank led the industry in terms of positive sentiment index on social networks, with explosive discussions and receiving a "storm" of compliments from fans of the show. Discussions about the TPBank App continuously exploded, making this banking application one of the topics that was constantly mentioned along with the program.

Keeping up with the heat of the program and concert, TPBank continued to launch a series of beautiful and cool utilities, integrating the TPBank App with the fandom culture of GenZ and tightening the connection with customers through emotions.

The Em Xinh interface on the TPBank App is Xinhiu-standard, Gen Z-style

TPBank "stormed" social networks when it launched the Em Xinh interface collection on the TPBank App with images of 4 Em Xinh: Phuong Ly, Orange, 52Hz, Lyhan. In just a few minutes, the number of discussions related to the TPBank App skyrocketed on the platforms Threads, Facebook, Instagram, ... and immediately created: "Trend" to change the TPBank App interface.

TPBank "caused a storm" on social networks when it launched the Em Xinh interface collection on the TPBank app.

With just a few steps, the TPBank app will "transform" into your favorite Em Xinh style. In the morning, you can choose the dynamic style of Phuong Ly, and in the evening, "change the wind" to the personality of Orange. If you "love" all four, you can freely change one interface every day. The TPBank app has gone beyond the concept of a regular banking app by turning the dryness of a financial app into a place for fans to express their personality and love for their idols.

On social networks, a series of Xinhiu (the fandom name of Em Xinh) excitedly showed off screenshots of their idol interfaces. To add to the fun, TPBank launched the mini game "Change interface - Receive pretty gifts" with a limited Em Xinh logo bandana as a reward, making the "race" to change the TPBank app interface more exciting.

Xinhiu and exclusive gifts from TPBank.

Transferring money must also be "pretty" with ChatPay idol cards

If the idol interface is already hot enough, the ChatPay card version of Em Xinh makes the community continue to "faint up and down". ChatPay, which is TPBank's typical chat-style money transfer feature, now has a set of cards printed with images of Phuong Ly, Orange, 52Hz.

From now on, each transaction is no longer dry. You can send a cute card with a sweet message: "There is an Orange girl sending you a cup of milk tea!". The recipient, when also using ChatPay, will immediately see the card appear, turning the transfer into an emotional and engaging action.

A representative of TPBank shared: "We want to turn dry transactions into an emotional action". ChatPay is famous for its "Paste to Pay" feature - just paste the message content, the AI ​​system automatically fills in all the information. Now with the idol card, ChatPay further proves its "Xinhiu-quality" position: Both convenient and emotional, in the spirit of "Top utility, Top life".

Unique 2in1 Flash card exclusively for Xinhiu

Right on the TPBank App, customers can open a Visa Flash 2in1 card Em Xinh Say Hi version. This is a unique card line that integrates both credit and debit in one chip, bringing convenience to modern spending needs.

The limited edition Em Xinh wears a unique design with the program's mark, making the bank card more personal and trendy. In particular, customers who open the card early with only 1 dong will immediately receive an exclusive gift combo: a bandana and a set of lovely idol stickers. For fans, the card is not only a financial tool, but also a "digital fanclub membership card", both to hi tieu, both to express love for idols and personal style.

Digital banking personality "lives at the top" with Gen Z

From changing shirts for the app with idol interface, sending emotions via ChatPay cards, to opening limited edition cards, TPBank has proven: digital banking can completely catch the trend, be individual and close to Gen Z.

With the message "Top utilities, Top life", TPBank affirms that financial technology does not only stop at convenience and safety, but is also ready to "dissolve" with the culture and interests of young people.

In the eyes of Gen Z, TPBank App is now no different from Em Xinh Say Hi's digital fanclub - where the bank is in tune with the rhythm of life, emotions and trends of young people. And with what it has done, TPBank deserves to receive the "top of the top" compliment from the Xinhiu community.

This youthfulness and creativity have been recognized with a series of prestigious awards: WeChoice Awards 2024 named TPBank with the Z First-Rate award: The most favorite financial - consumer application among young people; the ChatPay feature continues to create an international storm when it was awarded the Best Social Banking Initiative in Asia Pacific 2025 by The Asian Banker. These awards are not only recognition from the community and experts, but also the clearest proof of the spirit of "Top utilities, Top life" in the eyes of Gen Z, affirming its position on the regional digital banking map.