Với TPBank, ngân hàng số không chỉ lắng nghe, thấu hiểu, phân tích thói quen khách hàng mà sẽ có khả năng cá tính hóa, tạo bản sắc riêng cho từng nhóm khách hàng, cho từng cộng đồng… ngay từ những điểm chạm tương tác đầu tiên.

With TPBank, digital banking will not only listen, understand and analyze customer habits but will also be able to personalize and create unique identities for each customer group, each community... right from the same touch points. first work.

Pioneer in digital transformation to welcome the new generation

In Vietnam, somewhere in the market we have seen banks dividing customers into groups to serve "Lifestyle Banking". The most prominent among them is TPBank. As a pioneer in the process of breakthrough digital transformation, Purple Bank is showing its ambition to take the lead with careful preparation for activities that change customer experience through digital transformation and digital innovation. From understanding customers, the bank will reshape the experience journey on the UX/UI design platform, to create an impression and enhance customer satisfaction with high technology and super personal applications. needs, gradually moving towards realizing the creation of usage styles for each segment.

TPBank is the "trendsetter" of the banking industry in creating top service experiences, caught and used as a special style by generations Y and GenZ. Features from ChatPay, FacePay, VoicePay... or subtle small points in the application are the clearest evidence of TPBank's attention to users, understanding leading and creating trends for the digital transformation of the banking industry. goods and the digital economy.

Pioneering in building a seamless experience from the transaction counter with eCM 3in1 digital assistant; LiveBank - Vietnam's first 24/7 automated bank that can open/withdraw accounts, deposit/withdraw money, issue cards... and application channel on TPBank Mobile smartphones, Purple Bank customers will be understood. understand and the bank can propose optimal financial services.

TPBank's "360 degree" digital ecosystem is leading the market in technology solutions. There, financial solutions are "tailored" according to the habits and needs of each individual user, shaping "Banking as a lifestyle" or creating a lifestyle with banking services.

Personalization is also focused on developing by TPBank to suit each customer, such as account numbers using nicknames, accounts using phone numbers, etc.

Digital platforms create customer-oriented ecosystems

According to TPBank's Development Strategy to 2030, specifically in the field of new Digital Banking, in the future there will be a gradual shift from current banking services to a specialized digital banking model. TPBank chooses the "Lifestyle Banking" model, building an ecosystem that meets customer needs according to life moments for individual customers, each stage of development of corporate customers along the chain. value.
The bank has prepared Digital Banking resources for many years, currently there are more than 500 IT personnel, several hundred outsource personnel participating in the bank's digital innovation process, deployed according to Agile and DevOps models combined Design Thinking, flexible organization according to specialized business groups.

With the goal of exploiting AI as a spearhead technology, the foundation for breakthrough innovations, TPBank has invested heavily in AI deployment in recent years, and will continue to promote AI exploitation combined with automation and personalized. 2022 is determined to be a pivotal year, comprehensively applying AI across the entire bank, aiming to develop business on digital platforms and increase TPBank's competitive power.
TPBank currently owns a comprehensive digital ecosystem in all customer communication channels, becoming a leading digital bank. The effectiveness of digital transformation at TPBank in recent years is clearly demonstrated by numbers.

From 1 million customers in 2015, after 7 years, this number has come a long way and reached 8.5 million customers by the end of 2022 (last year alone, TPBank added more than 3.7 million new customers). . Effectively leapfrogging technologically and focusing from the beginning on bringing unprecedented and very human digital banking experiences to customers is a major turning point that shapes the growth momentum. miraculous. Purple Bank has just welcomed its 10 millionth customer, equivalent to more than 1.5 million new customers in just the first 6 months of 2023. The 24/7 LiveBank network and extensive LiveBank+ coverage have created worthy successes for TPBank, affirming the attractiveness of the digital ecosystem through the highest technology content in banking services in Vietnam. New technologies are continuously launched, TPBank application always achieves a high rate of regular use by customers (increasing 4 to 5 times in the past 5 years).

As a commercial bank in the system, TPBank clearly understands its mission. Purple Bank will make every effort to accompany customers, bringing the most wonderful, optimal and convenient experiences to customers.