Journey of “Choose Experience, Choose ME” - TPBank’s Creative Imprint, Leading the Trend.

By providing customers with what they truly desire, accompanying and encouraging all young people to confidently express their personality, TPBank has “scored 10 points without any” its own unique mark on the “arena” of the financial industry in particular and with the “digital generation”.

On November 25th, over 50,000 live audiences at the A Dormitory Stadium, National University, Ho Chi Minh City, and nearly 4.6 million viewers on livestream platforms had an amazing night together at TPBank 2in1 Concert - Experience Full Concert. The audience experienced a range of great emotions from excitement, explosion to gentle, serene…, immersed in moments of ecstasy, vibrancy with the most beloved artists in Vbiz.

The concert created an “earthquake” explosion across the media and online space with more than 9 million views on social networks with special moments. Since its announcement, TPBank’s Full Experience Concert has attracted a lot of attention from young people. On the online channel, the average ticket registration speed is 5 seconds/ticket and “SOLD OUT” only after 8 hours of release.

The numbers above demonstrate the attraction and success of a 1-0-2 music festival. The entire stage, program script, and performances combining sound and light by artists at TPBank 2in1 Concert were co-directed by the audience and TPBank in the spirit of 2 in 1, inspired by the TPBank Flash 2in1 card. This was a product recently launched by TPBank, integrating international ATM and credit cards on the same chip. Initially, the card was issued as an international payment card. After a period of time, based on the trust of customers (value and transaction history, deposits in the account,…), TPBank will provide a credit limit for the card automatically without the need to submit documents. At that time, customers can flexibly choose the source of funds for each transaction with just a few operations on the banking application.

TPBank has introduced various collections of Flash 2in1 cards, including the Five Elements series with 5 design options based on Metal - Wood - Water - Fire - Earth elements; Slogan series with their own statements; U Series with unique personality through the nickname on the card, FreEGO with the portrait of the card owner; Tarot series with lucky elements.

Currently, depending on the card design, customers can open Flash 2in1 cards at TPBank branches, LiveBank 24/7, or TPBank website.

TPBank’s own path, its own success with the words "CHON - TRON"

Respecting each personality, listening to each customer’s “Quality ME”, TPBank carefully packaged each idea to bring to the stage of TPBank 2in1 Concert in just one month. The idea of ​​building a 1-0-2 music festival based on the combination of opinions from the audience and TPBank was first implemented in Vietnam. On social networks and a separate microsite for the campaign, young people and customers participate in directing the music festival they will attend. Starting from the stage design, selecting performing artists, to the way the artists appear, stage effects, mash-up songs, duets between singers, program scripts, all were presented for the audience - the people who will attend the music festival - to vote.

The consistent idea of TPBank is to create a 2in1 concert “Made by Bạns” and Bank Tím - two directors and the Purple Bank that together create a music festival. Throughout the performance, young people and audiences continued to participate in voting to direct the music festival. Thanks to this, TPBank 2in1 Concert had unique collaborative performances that had never appeared on the market, combining vibrant sound and dazzling light displays.

Young people and audiences have accompanied TPBank from the early days of ideation to receiving brilliant results, worthy of expectations. The Purple Bank has taken the audience on a journey to create a memorable music festival in everyone’s minds.

“TPBank 2in1 Concert is truly a top-notch, unique and worthy concert, not in vain waiting and hunting for tickets. The music night has ended but my heart still keeps beating. Thank you so much TPBank!”, Thanh Thanh (20 years old, Ho Chi Minh City) emotionally shared after the concert.

TPBank 2in1 Concert is a beautiful, brilliant and magnificent “end stop” of the journey across Vietnam, where the “Purple Team Journey” brings the unique and trendy Flash 2in1 cards to every corner of the country, on the journey of “Choose Experience, Choose Quality ME” for nearly 2 months.

At Ngay the Vietnam 2023, on the journey of the Purple Team Journey, Flash 2in1 cards became a major attractive factor. Especially, at the multi-experience art area within the framework of TPBank 2in1 Concert, tens of thousands of young people participated in experience activities, took photos and checked-in at the colorful space with the unique Flash 2in1 theme, “upholding personality, the Quality ME” of TPBank. Over 7,000 new Flash 2in1 cards were opened and thousands of cards were opened following the journey of the “Purple Truck” - the Purple Team’s cross-country journey lasting for 2 months, passing through 7 stops including Hanoi - Quang Ninh - Hai Phong - Da Nang - Nha Trang - Can Tho - Ho Chi Minh City. All of these have proved to be an unimaginably successful campaign with its own distinctive mark.

The journey of “Choose Experience, Choose Quality ME” emphasizes the two concise words “CHOOSE - EXPERIENCE”, but it is enough to reflect TPBank’s overarching strategy and its daily efforts in researching and creating products. It is the clearest evidence of the customer-centric approach, personalizing and highlighting the unique characteristics of each individual. TPBank has been and is building the transaction platform for the future. There, every customer can choose their own experience, create their own financial style and live fully as themselves in every moment.

From the idea of ​​"QUALITY" to trendy, modern products

The journey of the “Purple Team’s cross-country journey” and the 1-0-2 music festival are just some of the innovative ideas from TPBank - a pioneer in social activities and business. The Purple Bank always leads in creating trendy, modern products and services from the heart - focusing on customers and users.

One of the pioneer symbols of TPBank, leading the market in the digital journey is LiveBank 24/7, launched in 2016 - an automatic digital bank that helps customers transact anytime, serving most of the customer needs to withdraw/deposit money, open/receive cards, open accounts…

Most recently, TPBank continues to improve biometric authentication technology by introducing the eCM digital assistant, helping customers to visit TPBank transaction points (transaction counters, LiveBank 24/7) without documents after registering their profile once with TPBank (fingerprint, facial recognition, citizen identity card).

LiveBank 24/7 and the eCM device are also the first digital touchpoints in the banking industry that are capable of reading chip-embedded citizen identity cards and identifying customers for transactions by successfully connecting to the database of the Ministry of Public Security. The gradual shift from traditional transactions to the use of modern technologies and biometric authentication without documents or paperwork (paperless) not only increases convenience and quality of customer service but also demonstrates TPBank’s commitment to environmental protection, green growth, and sustainable development.

On the TPBank Mobile digital banking application, the Purple Bank offers incredible experiences with trendy features such as ChatPay - transferring money within the messaging interface, VoicePay - touchless money transfer by voice,… or on the TPBank Biz enterprise platform, the bank also pioneers in providing digital document services, digital guarantee,… to optimize processes and create many convenient solutions for customers.

TPBank has made an imprint with a series of successful and memorable events on its customers. The bank is committed to the pioneer goal of digital transformation, leveraging technology to address customer needs as the focus for breakthrough development. As the image of a young bank for young people, TPBank is increasingly proving its dynamism, innovation, and creativity in the path of business for human life, contributing to the digital transformation and sustainable development for society.

TPBank always leads in creating trendy, modern products and services from the heart - focusing on customers and users.