Vietnamese Bank reaches out to the region with a brand valuation among the Top 500 global banks

With sustainable growth and a pioneering bright spot in digital banking technology based on customer understanding, TPBank is in the list of Top 500 banks with the highest brand value globally for the first time.

Brand Finance recently announced the Top 500 banks with the highest brand value globally in 2024. After a decade, the total brand value of the top 500 banks has doubled. Chinese banks continue to hold the top 4 positions in the new rankings. Brand Finance's research shows that banks in Vietnam are reaching out to the region and in many cases have a superior position compared to global banks in terms of brand positioning in the minds of local customers.

In particular, TPBank made a strong mark with its sustainable growth and unique appeal of a leading digital financial institution, continuously innovating to improve service quality, and deeply caring about each customer's experience. row. With a sustainable financial foundation, success in reaching out in the digital transformation strategy, leading the market, TPBank's brand value is valued at 425 million USD in 2023. TPBank is in the Top 5 private banks with high value. highest brand value in Vietnam, and ranked top 7 if state-owned banks are included.

A representative of Brand Finance shared that TPBank has achieved significant success in maintaining growth and profits, affirming its position as a prominent digital financial institution in the retail banking sector in Vietnam. The strategy of focusing on superior digital retail lending products has proven to be a key factor contributing to success, especially in markets where retail lending is at a high level. low penetration. By addressing retail lending needs and implementing reasonable, convenient and fast lending procedures with digital processes, the bank has effectively attracted and expanded its customer base, especially the demographic group. young. young. Besides, the focus on creative financial solutions and partnerships is also the driving force behind TPBank's growth. The bank actively develops and integrates financial services into partner platforms through concepts such as Open Banking and Banking as a Service.

Vietnam has 15 banks in the Top 500 in 2024, Vietcombank is still the Vietnamese bank with the highest brand value according to Brand Finance's rankings. Globally, Vietcombank ranked 133/500, up 4 places compared to 2023. BIDV is the next Vietnamese bank to reach the Top 500 with position 151, up 10 places compared to 2023. VietinBank also increased 14 places to 157th position. The fourth Vietnamese bank is Techcombank with rank 160, up 3 places compared to last year. Two other banks ranked in the Top 200 are Agribank (162) and VPBank (175).