“Paste to Pay” – Unique money transfer technology from TPBank continues to make its mark at Banking Digital Transformation Day 2025

At the 2025 Banking Digital Transformation Day held on the afternoon of May 29, TPBank continued to make its mark by introducing one of the practical technological features, born from understanding: "Paste to Pay - Paste to transfer money".

This is an annual event organized by the State Bank with the presence of the Prime Minister and senior leaders in the industry and representatives of financial institutions.

Among a series of features and technologies of the banking and finance industry, "Paste to Pay" is a vivid demonstration of TPBank's approach to technology as well as its unique product development strategy: constantly innovating old methods with cutting-edge technological capabilities combined with a deep understanding, even ahead of customer needs.

"Paste to Pay" is the next step of ChatPay - transferring money like making a chat, helping to simplify transactions, bringing banks into the most everyday moments, in the most natural way.

Understand before being asked – Tailor-made technology from user habits

"Paste to Pay" was born not only thanks to AI capabilities and OCR technology to recognize characters, but more importantly, it comes from a close and everyday perspective: millions of customers still transfer money by manually retrieving information from messages every day. From there, TPBank not only solves the need – but also goes ahead of the need, bringing the right product at the right time, in the right place, personalized to every small operation.

With just one copy of transaction information from Zalo, Viber, Messenger… and pasting it into the TPBank app, the system will automatically recognize information such as account number, amount, transfer content – ​​and pre-fill it for customers to complete the transaction in seconds, without having to manually enter it, without worrying about mistakes.

Behind that operation is the smooth operation of Generative AI combined with advanced OCR (optical character recognition), helping TPBank handle even unstructured messages - something that most traditional systems cannot do.

Technology must be attached to life - and have a personal touch

Mr. Nguyen Hung - General Director of TPBank - shared: "We believe that technology truly proves its power and value when it naturally penetrates the lives of users. "Paste to Pay" is how we make the bank present in every chat, every story, every small but practical financial need every day."

This is part of the digital financial experience personalization strategy that TPBank has pursued for many years - from the 24/7 LiveBank, TPBank App, to the financial ecosystem integrating mini-apps, e-commerce platforms, insurance, education, etc. TPBank does not wait for customers to come to the bank - but brings the bank to customers, right where they need it, right when they expect it.

With more than 98% of transactions currently conducted via digital channels, TPBank is not only a leading bank in technology, but also a model of the connection between technology and life. TPBank's digitalization journey does not follow trends, but starts from understanding behavior - empathizing with users.

"Paste to Pay" is the latest proof of that effort - where every technological detail is "tailored" for the customer experience, and each solution is aimed at a unique, unique digital financial life - only available at TPBank.