TPBANK Song - REACHING TO THE PEAK: A decade of brilliant transformation to create a sustainable future

"Hold hands and let's go forward together. Through all difficulties, let's stand together, for Vietnam, a strong and prosperous country, because you are me, because we understand you, because tomorrow...", these are the words of the song. become familiar to every TPBank person, with the work "TPBank ca - Reaching the peak", written by TPBank Chairman Do Minh Phu. The words in the song are meaningful messages sent by the captain to all employees.

For nearly a decade, the work "TPBank song - Reaching the top" has become a triumph, outlining the spirit of Purple Bank in its journey of restructuring, rising to the position of a leading financial institution. market leader. The enthusiastic words, expectations and desire to contribute of TPBank Chairman Do Minh Phu increasingly resonate and penetrate little by little into the heart of every person at Purple Bank.

The melodies of the song have spread enthusiasm, motivated everyone, creating a like-minded group to join hands to create a technology bank, a humane bank, contributing to building The country's economy is strong and the future is strong for future generations.

Enthusiasm flows down the technology bank

Participating in restructuring TienPhong Bank - TPBank's predecessor, since 2012, when the bank was in the bottom group in the market, Chairman of the Board of Directors Do Minh Phu, along with Vice Chairman Do Anh Tu, gradually brought Purple Bank back to normal. into a leading financial institution in Vietnam.

As soon as embarking on the restructuring project, the board of directors determined that technology is the lever to create a breakthrough, but the core point of TPBank's strategy is "understanding", the "customer-centric" orientation. "customer as the focus" - a timeless guideline.

TPBank Chairman Do Minh Phu and Vice Chairman Do Anh Tu are entrepreneurs who have built their careers in fields where "retail must be everywhere and products need to be designed from user needs". That's what the creators of the Diana and DOJI brands want to bring to the banking industry. They believe that they will build a "truly customer-centric" bank and spread it to all TPBank employees.

That different strategy has created a spectacular transformation journey, making TPBank one of the 5 most valuable private banking brands in Vietnam.

After more than a decade of restructuring, according to Chairman of the Board of Directors Do Minh Phu, at the age of 15, TPBank is ready for the vast opportunities of the digital era. TPBank will continue to be a bank that enthusiastically creates and inspires the digital lives of tens of millions of Vietnamese customers.

Digitalization and green future

The captain of TPBank expects that the bank will continue to rise on the path to becoming a strong private financial group, enhancing its position in the country and reaching out to the region. The Bank will always carry the spirit of the "Pioneer" who braves the waves, crosses the ocean, and firmly holds the ocean to continue to grow strongly, marking its name at the top.

Looking back on the past journey, TPBank has shown its pioneering role in the digital transformation revolution. The challenges and costs are not small, but TPBank's leaders have been steadfast in their goals, continuously improving to find the most effective and optimal digitalization method to bring a new and complete experience. for customers.

After more than 10 years since setting a milestone for the restructuring journey, in 2023, TPBank extended its rapid customer growth chain with more than 3.5 million new accounts, bringing the total number of customers served to exceed 12 million. . Within 3 years, with a pioneering and comprehensive digital banking strategy, TPBank has attracted more than 8.6 million customers, 2 times the total number of customers accumulated during the previous 12 years, demonstrating its trust. the trust of tens of millions of hearts.

The bank also continued to hold the throne in Vietnam for the second consecutive year in The Asian Banker's list of "Strongest Banks in Asia Pacific", maintaining an excellent risk management foundation. With a series of successes spanning 10 years, TPBank's total assets exceeded 356,600 billion VND, with charter capital of more than 22,000 billion VND. At the same time, for the first time, TPBank's loan balance exceeded VND 210,000 billion, an increase of 19% and far exceeding the industry average.

To have those successes, digitalization plays an important role under the direction and foresight of the board of directors. If 10 years ago, digital transformation was a lever to break out compared to competitors, then digitalization is now the key for TPBank to open the era of Digital Creativity - Digital Operations and create a green, sustainable future.

98% of TPBank customer transactions are carried out via digital channels. This is the result after the process of building infrastructure, technology solutions, and building processes throughout the digital transformation period. Currently, more than 90% of activities at the bank are digitized, minimizing records, papers, and hard copies in business processes. This allows all processes and procedures to be carried out much faster and safer, as well as ensuring data integrity. From there, the bank saves 40% of shipping costs and 60% of the average transaction time at the customer's counter.

For example, LiveBank 24/7, the digital transformation symbol of TPBank, as well as the banking industry, can serve 90% of customers' transaction needs but the operating cost is only 1/10 of that of a branch transaction.

With nearly 500 LiveBank 24/7 and many 3in1 eCM devices at transaction counters, in the near future, TPBank will widely deploy biometric authentication transactions connected to the database of the Ministry of Public Security thanks to The ability to read citizen identification cards (CCCD) with chips and customer identification, meeting the regulations of the State Bank from July 1.

TPBank customers have long not needed to carry any documents and can easily transact with LiveBank 24/7 through biometric authentication to ensure the highest safety and security. In addition, the gradual transition of traditional transactions to the use of modern technologies, biometric authentication without the need for papers, records, or documents (paperless) not only helps increase convenience and quality. customer service, but also demonstrates TPBank's commitment to the goals of environmental protection, green growth and sustainable development.

Currently, TPBank is one of the leading financial institutions implementing sustainable development strategies according to ESG standards, towards digitalization and greening, directing credit flows to green projects, products for the community and group of women-owned businesses, contributing to improving economic competitiveness.

In 2023, accompanying businesses/individuals during the economic recovery period, TPBank has actively reduced loan interest rates for existing customers, with a total interest reduction of up to 1,950 billion VND.

Not only that, TPBank is also known for its volunteer programs targeting communities across the country. Last year, the bank launched a volunteer movement to build public works/schools/charity houses... at the four extremes of East, West, South and North including Ha Giang, Dien Bien, Truong Sa and Ca Mau, Celebrating the 15th anniversary of the bank's founding.

A timeless mark

With its successes in the financial market and contributions to the community, TPBank was honored in many major award categories, including: Top 10 prestigious Vietnamese commercial banks in 2023, Best Mobile Banking Application - Best digital banking application according to Global Brands Magazine…

And recently at the WeChoice Awards 2023, TPBank shined when winning the award in the category of Outstanding Unit and the Better Choice Award 2023 in the category of Innovative Choice Awards - Sustainable Brand thanks to Innovation. These are awards that show the recognition and votes of the social community.

From understanding customers, Purple Bank not only continuously innovates processes, applies new technologies to business activities to create solutions to meet the needs of people and society in the financial sector. main, but always towards a more distant future for future generations. Therefore, TPBank always goes hand in hand with business activities, contributing to economic development and creating a green, sustainable society.

In 2024, TPBank will continue on the journey of Digital Creation - Digital Operations, conquering new heights and contributing to society and community. There will certainly be difficulties, but with the enthusiasm of youth, unlimited creativity, the spirit of seizing opportunities and the determination to overcome all challenges, TPBank is firmly on the path to becoming a leading financial institution, not only brings comprehensive digital solutions for financial services but also aims for a future of sustainable development, joining hands to build a green society for future generations.