TPBank accompanies the music program 'Em xinh say hi'

Not only being the sponsor of the "Em xinh say hi" concert on the evening of September 13 in Ho Chi Minh City, TPBank also brought many sideline activities to the event.

The first concert night of "Em xinh say hi" attracted tens of thousands of spectators with a large-scale stage and a cast of young artists. The program also created a buzz on social networks, receiving attention from fans, especially the "Xinhiu" community (a community of fans of pretty girls).

Accompanying the program, TPBank organized a livestream activity before the show, 15 minutes of dropping gifts according to fanchant, and an experience area to send messages to the artists. Also at the show, Vie Channel announced that TPBank would continue to sponsor Diamonds for the second concert in Hanoi.

TPBank's brand purple dominated the music night on September 13 in Ho Chi Minh City. Photo: Vieon

A bank representative said that this companionship is associated with the goal of expanding personalization features on the application, bringing the TPBank app closer to young people, especially Gen Z.

Accordingly, TPBank launched the "Em Xinh" interface collection including program images and 4 versions according to artists Phuong Ly, Orange, 52Hz, Lyhan. Users can change the interface according to the time of day or their preferences. like. At the same time, there is a mini game "Change interface - Receive beautiful gifts" giving away bandanas printed with the program logo.

TPBank's experience booth - one of the sideline activities at the concert Em xinh say hi. Photo: Vieon

Regarding the transaction experience, the ChatPay money transfer feature has been supplemented with electronic cards with the artist's photo to send with the message; when the recipient also uses ChatPay, the card will be displayed in the chat box. ChatPay supports "Paste to Pay" - pasting the message content so that the system automatically fills in the transfer information.

"We want to turn dry transactions into an emotional action, true to the spirit of 'Top utilities, Top life' that the brand is pursuing", shared a representative of TPBank.

TPBank continues to play the role of diamond sponsor for the concert night in Hanoi. Photo: Vieon

In the card segment, the bank introduced the Visa Flash 2in1 version "Em xinh say hi" integrating credit and debit on one chip, registered through the "Flash card shop" section 2in1" on the app. The promotion program of ordering a 1 VND card with free shipping applies until September 15.

The bank said that during the broadcast, the number of app downloads increased by about 200%, with some days exceeding 120,000. The Social Listening report of the monitaz Company recorded that in July and August, the brand led the industry in terms of positive sentiment index on social networks, with increased discussion.

The Xinhiu community participated in "changing clothes" for the TPBank app. Photo: TPBank

Through a series of new utilities, TPBank wants to keep up with the trend, close to young people with the message "TPBank App - Top utilities, Top life". Previously, the bank was named at the WeChoice Awards 2024 (Z First-Rate category: Financial - consumer application loved by young people) and the ChatPay feature received the Best Social Banking Initiative in Asia Pacific 2025 award from The Asian Banker.