TPBank makes its mark with “Em Xinh Say Hi”: Borderless creativity, connecting Gen Z emotions

Catching up with the heat from the program and a series of sold-out concerts, TPBank continues to 'please' Gen Z with a series of beautiful and cool utilities, turning the TPBank App into a genuine part of fandom culture. From the brilliant stage of Em Xinh to each personalized feature on the application, TPBank's purple color not only spreads the spirit of borderless creativity but also contributes to continuing the journey of 'reaching new heights' with the young Vietnamese generation.

Em Xinh "Say Hi" with a fresh format, a grand stage with a hot young artist lineup, the program not only "swept" the charts but also continuously created trends on social networks. The Xinhiu community - the show's fandom - contributes more "hearts" every day, turning Em Xinh "Say Hi" into the center of attention, in every moment of showbiz and young people in the past few months.

The purple color of TPBank's brand covers the Em Xinh "Say Hi" Concert on the evening of September 13, in Ho Chi Minh City.

In that explosive atmosphere, TPBank appeared as a true "companion" of the youth: youthful, creative and always knows how to catch up with trends. The combination of a music show that is making waves and a unique digital bank has created a feverish "collab", making Gen Z not only fall in love with the music but also "fall in love" with the beautiful and top utilities from the TPBank App.

Em Xinh 'Say Hi' is in natural harmony with TPBank - a pioneering bank for the youth. TPBank App is not only convenient and suitable for Gen Z's taste but also accompanies its customers on the journey to shine, spreading Vietnamese creative values.

TPBank breaks through with a record of app downloads, affirming its position as a leader in positive emotions among young people

This "suitability" has helped TPBank create a strong resonance effect with Em Xinh "Say Hi". During the show's broadcast, the number of TPBank App downloads increased by 200%, with one day surpassing 120,000 downloads. According to Social Listening reports, for two consecutive months (July and August), TPBank led the industry in terms of positive sentiment index on social networks, with explosive discussions and receiving a "storm" of compliments from fans of the show. These telling numbers not only reflect the appeal of a youthful brand, but also affirm TPBank's role as a companion, inspiration and winging the dreams of a generation of Vietnamese talents.

TPBank's experience booth - one of the sideline activities at the Em Xinh 'Say Hi' Concert on the evening of September 13 in Ho Chi Minh City.

Not only exploding on the App, TPBank also brought a series of special sideline activities to the first Em Xinh 'Say Hi' Concert on the evening of September 13 in Ho Chi Minh City. From the pre-show livestream, to the 15 minutes of fanchant gifts that made the audience excited, to the experience booth sending messages to Em Xinh - all created a fan meeting space that was true to showbiz standards. In particular, the purple sea that covered the audience turned the night into an unforgettable moment for the Xinhiu community.

The Concert night stage became sublime, bursting with enthusiastic cheers when Vie Channel (Dat Viet VAC) officially announced that TPBank would continue to hold the role of Diamond Sponsor for the second concert in Hanoi. With an impressive 'trend-catching' performance and a series of impressions, TPBank was favored by the Xinhiu community and young people with the compliment "the bank of the house, the top of the top'."

TPBank officially 'retains the slot' as Diamond Sponsor for the Em Xinh Say Hi Concert night in the capital city of Hanoi.

Catching up with the heat from the program and a series of sold-out concerts, TPBank continues to 'please' Gen Z with a series of beautiful and cool utilities, turning the TPBank App into a genuine part of fandom culture. From the brilliant stage of Em Xinh to each personalized feature on the application, TPBank not only spreads the spirit of borderless creativity but also contributes to continuing the journey of 'reaching new heights' with the young Vietnamese generation.

Em Xinh interface on TPBank App - standard Xinhiu quality, standard Gen Z taste

TPBank "stormed" discussions and hearts in the Em Xinh "Say Hi" fan community when launching the Em Xinh interface collection on TPBank App with images of the show and the unique interfaces of 4 Em Xinh: Phuong Ly, Orange, 52Hz, Lyhan. In just a few minutes, the number of discussions related to the TPBank App skyrocketed on platforms like Threads, Facebook, Instagram,... and immediately created a "Trend" to change the TPBank App interface.

With just a few steps, the TPBank App will "transform" into your favorite Em Xinh style. In the morning, you can choose Phuong Ly's dynamic style, and in the evening, "change the wind" to the personality of Orange. If you "love" all four, you can freely change one interface every day. The TPBank App has gone beyond the concept of a normal banking App by turning the dryness of a financial application into a place for fans to express their personality and love for their idols.

On social networks, a series of Xinhiu excitedly showed off screenshots of the idol interface. TPBank also launched the mini game "Change interface - Receive beautiful gifts" with the reward of a limited Em Xinh logo bandana, making the "race" to change the TPBank App interface more exciting.

Xinhiu is excited with the trend of 'changing TPBank App shirts', the limited bandana minigame makes the fan community compete to participate.

Transfer money must also be "pretty" with ChatPay idol cards

If the idol interface is hot enough, then the ChatPay card version Em Xinh makes the community "faint up and down" again. ChatPay, which is TPBank's typical chat-style money transfer feature, now has a set of cards printed with Phuong Ly, Orange, and 52Hz images.

From now on, you can send a cute card with a sweet message like: "There is an Orange girl sending you a cup of milk tea!". The recipient, when also using ChatPay, will immediately see the card appear, turning the transfer into an emotional and engaging action.

A representative of TPBank shared: "We want to turn dry transactions into an emotional action". ChatPay is famous for its "Paste to Pay" feature - just paste the message content, the AI ​​system automatically fills in all the information. Now with idol cards, ChatPay further proves its "Xinhiu quality" position: both convenient and emotional, in the spirit of "Top utilities, Top life".

TPBank brings thousands of unique gifts that make the Xinhiu community crazy.

Combo Flash 2in1 Multi-function Card with unique gifts exclusively for Xinhiu

TPBank Visa Flash 2in1 multi-function card with sticker gifts, special bandana Em Xinh "Say Hi" version has officially "hit the shelves" on TPBank App. It only takes 1 minute to register at Flash 2in1 Card Shop, fans will have a "super card" that integrates both credit and debit in one chip.

In particular, from now until September 15, 2025, TPBank will launch a beautiful deal for only 1 dong with free shipping - making the Xinhiu community hunt. For fans, this is not only a financial tool, but also a "digital fanclub membership card" - both for spending and to affirm love for idols and individual personality.

Digital banking personality "lives at the top" with Gen Z

From the trend of "changing app shirts" with idol interfaces, sending emotional ChatPay cards to limited edition 2in1 Flash cards, TPBank has proven that banks can be both trendy and unique and extremely close to young people.

With the slogan "TPBank App - Top utilities, Top life", the brand not only brings convenience and safety in transactions, but also truly "touches the taste" of Gen Z, blending into their lifestyle, culture and interests.

This youthfulness and creativity have been recognized with a series of prestigious awards: WeChoice Awards 2024 named TPBank with the Z First-Rate award: Financial - consumer application most loved by young people; The ChatPay feature continues to create an international storm when it was awarded the Best Social Banking Initiative in Asia Pacific 2025 by The Asian Banker.

These achievements are not only a "golden cup" on the banking industry rankings, but also an affirmation that TPBank is truly a trendsetter in the digital finance world - a unique, youthful bank, "standard taste" for Gen Z and ready to explode on the regional digital banking map.