TPBank is continuously ranked among the top prestigious and best banks in Vietnam according to customer votes

Pioneering in digitalization, striving to improve customer experience every day, TPBank reaps sweet fruit when it is continuously ranked in the top 10 in domestic and international rankings of the most prestigious and best banks in Vietnam according to customer votes.

Customers are cautious and wise when placing their trust

According to a recent report by McKinsey & Company and the Deloitte Center for Financial Services, despite rising global banking profits, financial institutions around the world are still cutting jobs in response to market fluctuations. Faced with the dramatic transformation of AI technology with its innovation, high interest rates, tight institutional supervision and rising customer expectations – banks need to adjust their business models and operations. Several surveys indicate that after major bank failures last year – such as the collapse of First Republic Bank and Silicon Valley Bank in the US, and Credit Suisse in Switzerland – consumer trust in banks has declined.

“Customers need to have confidence in the financial stability of banks and the safety of their money,” said Cloris Chen, CEO of Cogito Finance, a company that provides institutional-grade investment products via blockchain. “Trust, safety, and technological innovation are three of the most important factors that make a good bank for all customers, whether they are corporate or retail, international or local.”

The latest report by Vietnam Report shows that potential threats from cyber attacks and financial crimes affect customers’ perspectives. According to the survey, the three most important factors affecting the reputation of banks today are: Safe and secure handling of customer data (82.6%); Providing high-quality products and services (60.9%); Resolving customer problems/complaints effectively and promptly (55.5%).

According to the CEO of Decision Lab, amid market fluctuations, consumers tend to look for banks with proven reputations over many years. Thanks to that, these banks remain steadfast no matter how challenging the market is. This shows the importance of brand health - an invaluable asset of the business.

TPBank meets customer expectations in prestigious domestic and international rankings

Above many large-scale banks, TPBank ranked 8th in Forbes' best banks ranking. The results were recorded through a survey of more than 49,000 individuals across 33 countries in 17 different languages. Participants were asked to rate their overall satisfaction with each bank as well as whether they would recommend that bank to others, based on five criteria: reliability, terms and conditions (fees and interest rates), customer service (waiting time and helpfulness of staff), digital services (ease of using website and apps) and quality of financial advice. Decision Lab also ranked the Best Banks in 2024 based on data from 18,000 interviews with Vietnamese consumers, through YouGov's online survey community in Vietnam. Brands are ranked according to the Index to assess overall brand health, based on the average score of factors such as Impression, Quality, Value, Satisfaction, Recommendation and Reputation. According to the announced results, the purple bank ranked 7th, up one place compared to 2023.

Mr. Nguyen Hung, General Director of TPBank shared: “Since its inception, TPBank has always taken the foundation of "understanding" customers to build a leading style of quality banking services. Understand to share, to accompany customers, to create the best and most suitable products and services to bring the highest added value to customers. That is also the guiding principle for sustainable development that TPBank is aiming for”.

Continuously innovating and updating advanced technology to ensure safety for the bank and system, while developing products in a personalized direction, enhancing customer experience, in 2023 alone, TPBank extended its rapid customer growth chain with more than 3.5 million new accounts, bringing the total number of customers served to over 12 million. Within 3 years, with a pioneering and comprehensive digital banking strategy, TPBank has attracted more than 8.6 million customers, double the total number of customers accumulated over the previous 12 years, demonstrating the trust of tens of millions of hearts.

The bank also continued to hold the top position in Vietnam for the second consecutive year in the list of "Strongest Bank in Asia Pacific" by The Asian Banker, maintaining an excellent risk management platform. TPBank's total assets exceeded VND 356,600 billion, with a charter capital of over VND 22,000 billion. At the same time, for the first time, TPBank's outstanding loans exceeded VND 210,000 billion, up 19% and far exceeding the industry average. Recently, Vietnam Report also announced the ranking of the banking industry, TPBank continued to be in the Top 10 prestigious commercial banks in Vietnam and was one of the top 5 prestigious private banks for many years. The award will be presented at the Honor Ceremony organized by Vietnam Report and VietNamNet Newspaper in August 2024 in Hanoi.