TPBank Mastercard FEST - leading young people to impressive entertainment experiences

With unique and outstanding incentives, TPBank Mastercard FEST has become a “must-have item” for young people, like a “passport” to top entertainment experiences.

Entertainment is not only a pastime but also a part of the lifestyle of the young generation. In particular, concerts are always a special “meeting place” - where young people find complete joy when immersing themselves in the passionate atmosphere, singing their favorite tunes with thousands of audiences and bursting out when their idols appear on stage.

Every bright stage light, every pounding drum beat becomes an unforgettable moment, for them to clearly feel the spirit of freedom, youth and connection. For Gen Z, that joy does not stop at music, but also the feeling of belonging to a community - where everyone shares the same passion and is ready to create memorable memories together.

However, before reaching this joy, many young people had to sadly miss the opportunity due to the pressure of buying tickets, the scarcity of quantity, the opening time and the difficult-to-understand promotions... Understanding that difficulty, the Mastercard FEST card issued by TPBank - became a companion for young people on the journey of devoting themselves to their passion, living fully in every memorable entertainment experience.

The concert wave and the birth of the FEST "pass"
According to statistics announced at the conference "Summary of the work of the Culture, Sports and Tourism sector in 2024 and implementation of tasks for 2025", in 2024 alone, the whole country had more than 50 large and small music shows, with audiences ranging from a few thousand to 30,000-40,000 people per program. This number partly reflects the trend of participating in large-scale, elaborately invested concerts that is becoming more and more popular, especially among young audiences.

Notably, in the past two years, national concerts have always become a "magnet" attracting audiences. A typical example is the music night "Fatherland in the Heart" (held on August 10 in Hanoi) which gathered 50,000 audiences of all ages. In the bright red flag with yellow star, they joined together, turning the stage into an emotional space full of pride.

In addition to the "national concert", many large-scale stages have been enthusiastically responded to by young people, notably Em Xinh Say Hi. In the first night of the show in Ho Chi Minh City, the concert recorded tens of thousands of audiences participating, gathering a series of famous artists, modern stage technology. Large-scale events, carefully invested in, have contributed to making Vietnam a bright spot on the international music map.

On the contrary, the high demand has led to the pressure of ticket shortage. According to the organizers of the “Fatherland in the Heart” concert, before the event took place, the ticket registration portal “collapsed” after only 9 minutes, recording about 3 million scans and 20,000 successful registrations. Besides the lucky audiences, many people missed the opportunity to participate in the event and left with regrets.

Particularly for concerts with the participation of international artists, the situation of tickets being sold out within minutes of opening for sale has become a familiar “obsession”. Therefore, according to many fans, the journey of hunting for tickets becomes a “war of technology and luck” rather than the joy of meeting idols.

In that context, TPBank Mastercard FEST appeared as a “passport” exclusively for entertainment enthusiasts. With priority ticket hunting privileges, discounts and the opportunity to participate in exclusive experiences, FEST quickly became a “must-have item” helping young people get closer to the explosive moment with their idols.

In addition, what makes TPBank Mastercard FEST “score points” with young people is the speed of card opening. With just 5 minutes of operation on the TPBank App, without having to prove income or complicated procedures, users immediately receive a FEST card to experience a series of attractive utilities from hunting for concert tickets, booking movie tickets to enjoying online services.

FEST - "Shortcut" to Explosive Experiences
It is no coincidence that FEST is positioned as a “shortcut” to the dream music concert. By connecting directly with the need to attend concerts, this card offers a series of attractive incentives: Discounted tickets, free tickets, lucky spins and the opportunity to own a VIP experience combo.

A series of incentives for buying concert tickets with a 50% discount for the first time and 15% for subsequent times on Ticketbox turns TPBank Mastercard FEST into a “passport” that brings fans to the top stage. Typically, in the race to hunt for Em Xinh Say Hi concert tickets, in addition to the default incentives mentioned above, diamond sponsor TPBank also continuously launches incentives to hunt for free tickets for FEST cardholders. Thanks to that, when tickets for night 2 of the concert are increasingly difficult to buy, TPBank Mastercard FEST becomes a "shortcut" to bring Xinhiu (the name of Em Xinh Say Hi's fans) closer to their idol.

With each new TPBank Mastercard FEST card successfully opened on the TPBank app, customers will receive 5 more spins in the "Em Xinh Spin" program, increasing their chances of hunting for tickets to the famous concert. Typically, in the Em Xinh Say Hi concert, many young people were lucky enough to spin and win tickets, including Xinhiu Nguyen Mai Anh (22 years old, Hanoi).

"I didn't expect that just by opening a FEST card, I would have tickets to the concert. After experiencing it for a while, I found that owning a TPBank card is both convenient and profitable, truly a 'top utility', Mai Anh excitedly.

With pre-sale priority and discount codes, Xinhiu no longer worries about being “out” of the online ticket office. Even thanks to the lucky spin program, fans can upgrade their experience to own better seats. The moment of immersing themselves in the sea of ​​​​sparkling lightsticks becomes an unforgettable memory, as Mai Anh shared: “If there was no FEST, I would only dare to hope, but I would not think that I would actually be there”.

Through the story of Mai Anh as well as thousands of cardholders, it is easy to see that FEST is not only a payment support tool, but also really shortens the distance between fans and idols, bringing young people closer to their passion for entertainment.

Unlock a universe of entertainment with one card
However, the concert is just the starting point. With FEST, users can unlock the entire “entertainment universe”. Cardholders can enjoy movie viewing and streaming packages on Spotify, Netflix, YouTube Premium - popular services that young people spend a lot of money on in the field of digital entertainment. The Digital Entertainment Demand 2024-2025 report, conducted by Appota in collaboration with SOI.Pro, shows that Gen Z's online entertainment habits are increasingly diverse - from watching videos, listening to music, using streaming services to playing mobile games. More importantly, they are willing to pay for personalized, ad-free experiences.

"Reading" that need, TPBank Mastercard FEST pleases young people with a budget entertainment combo. From now until the end of December, cardholders can buy tickets at CGV Cinemas Vietnam or Lotte Cinema Vietnam for 95,000 VND/2 tickets when paying with FEST card. After this period, TPBank Mastercard FEST continues to refund 20% of the value when paying for movie tickets at CGV, Lotte, BHD Star... with bills from 100,000 VND or more (maximum 200,000 VND/month).

For "chill at home" fans, TPBank Mastercard FEST offers a 20% refund deal every month (maximum 200,000 VND, applicable to transactions from 100,000 VND) when paying for Spotify, Netflix, YouTube Premium with FEST card.

At the same time, FEST still ensures full financial benefits: 0% installment payment for large expenses such as VIP tickets, free issuance and annual fees, and a quick, fully digitalized card opening process. This meets the spirit of "convenience - modernity - intelligence" of the young generation - those who are always looking for flexible financial experiences along with a dynamic lifestyle.

All transactions with TPBank Mastercard FEST cards can be divided into 0% installments in 3, 6, 9 or 12 months. Cardholders are also exempted from 100% issuance fees, annual fees for the first year and subsequent years if spending conditions are met.

Not stopping at the present, TPBank aims to develop FEST into a "personalized entertainment ecosystem" - where cardholders receive event suggestions and incentives that meet their interests; even expanding privileges to international concerts. FEST's journey does not stop at a card, but is a "long-lasting companion", opening up new entertainment horizons for the young generation.