TPBank is growing its high-end segment thanks to a strategy of building personalized customer experiences

TPBank's high-end customer segment has experienced a breakthrough growth period, with the number of customers increasing fivefold in just five years. This achievement is thanks to a clear strategy: personalization through exclusive privileges and a seamless, specialized digital experience.

In just five years, the number of high-end customers at TPBank has increased fivefold. This impressive result is the achievement of a strategy to personalize service experiences as well as continuously improve product policies to better suit high-end customers. These efforts to enhance the experience have been recognized by the market. In 2025, TPBank will be among the Top 9 banks most satisfied by wealthy (Affluent) and near-wealthy (Mass Affluent) customers according to the Best Future Wealth Bank Ranking 2025 by Decision Lab – an independent assessment unit of the trust and preference of high-end financial customers. This result shows that TPBank's premium customer service is meeting the values ​​that discerning customers are looking for.

TPBank is among the Top 9 banks most satisfied by wealthy (Affluent) and near-wealthy (Mass Affluent) customers according to Decision Lab's Best Future Wealth Bank Ranking 2025.

Premium experience is built on sophistication and understanding

At each TPBank branch, premium customer service operates in a unique experience space, where customers can easily feel the privilege of being "prioritized" from the moment they enter. Currently, TPBank has nearly 40 VIP lounges nationwide, offering specialized service with luxurious, comfortable spaces and service throughout the day. The team of senior Financial Advisors is trained to service standards, always welcoming and dedicated to providing advice directly or over the phone according to each customer's needs. Especially during the peak year-end period, when customers need to complete transactions quickly to meet their personal plans, the process is streamlined to the maximum to save time while still ensuring accuracy and security.

On digital channels, the premium experience continues to be extended. The TPBank app, designed for premium customers, is a digital experience space specifically tailored for VIP clients. The priority features area allows customers to easily schedule appointments, contact Consulting Experts, etc., in just a few steps. Frequently used features such as asset management, investment, foreign exchange, and loan management are also prioritized for convenient operation. For busy customers, these convenient and quick operations are "invisible conveniences" that contribute to long-term satisfaction. Therefore, TPBank is particularly attractive to high-income young people.

With its technological strengths, TPBank is also one of the pioneering banks in security features. The application is equipped with a comprehensive security shield, in which TPBank deploys the Shield solution from leading partners to prevent any intrusion or interference from malicious applications and malware. Simultaneously, TPBank has built a real-time monitoring and alert system for anomalies, sending timely information to customers through various channels such as SMS, Email, and Push Notifications. This system operates based on over 100 sets of rules for preventing abnormal transactions, combined with AI/Machine Learning to continuously learn and improve accuracy. This solution also connects directly with the SIMO (System for Intelligent Monitoring and Oversight) system implemented by the State Bank of Vietnam and with data from the Ministry of Public Security – A05, thereby optimally protecting customer assets. In addition, all International Cards issued by TPBank automatically activate a two-factor authentication mechanism when shopping online (3D Secure), giving customers greater peace of mind when shopping online.

Even if customers unfortunately become victims of fraud resulting in financial losses, TPBank provides cybersecurity protection/insurance solutions with compensation values ​​up to hundreds of millions of VND, to support recovery and protect customer rights. From prevention – detection – warning – deterrence to post-incident protection, TPBank has built a closed security process, helping customers confidently and safely use digital banking services.

TPBank is particularly attractive to high-income young people.

Beyond just the service experience, TPBank also increases real value for customers through flexible financial solutions during the peak year-end season. The International Money Transfer feature has been added to the TPBank App, serving the need to transfer money worldwide within 24 hours through reputable networks. Alongside the introduction of this new feature, a policy of free international money transfers and waived telegraphic transfer fees has also been implemented.

Furthermore, at the end of the year, the bank adjusted online savings interest rates for terms under 6 months, with rates reaching up to 4.75% per year. This policy helps customers proactively accumulate and optimize their cash flow conveniently and efficiently with just a few taps on the application, aligning with the trend of prioritizing digital transactions During the festive season.

“Harmony of Light” – When the festive season is told through experience

In the festive season, when life slows down to make way for togetherness and sharing, TPBank introduces the “Harmony of Light” appreciation program as a New Year's greeting conveyed through experience. More than just a series of privileges, the program is designed to capture warm end-of-year moments – where satisfaction naturally manifests through a sense of relaxation and gentle smiles.

Three culinary options represent three facets of the festive season experience: a premium New Year's Eve dinner at upscale restaurants; a romantic dinner for two in a fine dining setting; and a cozy family gathering for four. Each experience is like a note in the end-of-year symphony, subtle enough to evoke emotions and leave a pleasant aftertaste.

Beyond culinary experiences, TPBank expands its festive journey with global resort options through the ALL Accor+ Explorer card privilege, taking customers to over 4,000 international hotels and resorts. Completing the program is a limited-edition gift set symbolizing a new beginning, including a Starbucks Reserve® collection, a DOJI Feng Shui horse figurine representing good fortune and prosperity, and Tet gifts such as a New Year calendar and exclusive gifts for premium customers as a wish for peace and prosperity in the new year.

With TPBank Premier Banking's premium customer service, the premium customer experience goes beyond just service quality; it's about building trust through deep understanding. From flexible financial solutions to personalized privileges, everything is geared towards making customers feel truly valued. This is how TPBank Premier Banking consistently creates positive memories and lasting smiles after each festive season.