TPBank is a pioneer in Data-first – transforming data into a competitive advantage.

TPBank pioneers the Data-First philosophy, transforming data into a competitive advantage to personalize experiences, reach young people, and affirm its position as a leading digital bank.

“The philosophies of “AI-Top,” “Data-First,” and “Cloud Ready” are modern technology strategies that TPBank has been applying to optimize operations, enhance customer experience, and create a competitive advantage in the digital age. Data-First is considered the core foundation.

Unleashing the Power of Data - Data-First

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The Journey of Transforming Data-First into a Competitive Advantage

TPBank's difference in implementing the Data-First philosophy lies in its pioneering approach. The bank is considered one of the first in Vietnam to apply digital technology and the Data-First philosophy very early on. For TPBank, data is not just a business tool, but also a foundation for creating a unique, personalized, and modern banking experience – a distinctive “touchpoint” that few competitors can replicate.

Practice has proven the power of this strategy. Thanks to leveraging data in the right direction, financing decisions have been made.” The reality show "Em xinh say hi" (You're beautiful, say hi) gave TPBank a major boost in brand recognition among young people, while also driving a remarkable 200% increase in app downloads, reaching over 120,000 downloads on some days.

Social Listening reports also noted that for two consecutive months (July and August), TPBank led the entire industry in positive sentiment on social media, with explosive discussions and numerous compliments from viewers. All these results demonstrate that Data-First is not just a technology philosophy but has become a real growth driver, effectively linking digital experiences with new consumer trends.

As TPBank's CEO, Mr. Nguyen Hung, affirmed, in the future, every business decision will increasingly rely on data and data analytics. Data is the core competency for creating sustainable competitive advantages – where every decision, every improvement, and every strategic step is built on a foundation of deep understanding from data.