TPBank on the path of conquering 12 million customers.

TPBank recently announced that it has reached the milestone of 12 million customers in the final days of 2023, while also achieving nearly 1 billion transactions on the TPBank app throughout the year, equivalent to 98% of the total number of transactions.

TPBank is a typical example of a successful and sustainable restructured bank model. 12 years ago, when technology was only seen as a basic part of banking, TPBank’s leadership had a clear vision of a strategic path where technology was a prerequisite lever. A long-term plan to build and master international standard banking technology was formed with the support of FPT shareholders.

In the years that followed and until now, mentioning digital transformation in the banking industry meant mentioning TPBank’s pioneering flag. The bank has invested heavily in IT teams, engineers, and a range of new technologies to enhance customer and internal transaction experiences.

TPBank also leads in opening up policies for deeper integration of technology into customer experiences – a trend that has been applied worldwide for a long time, most notably eKYC – the method of electronic identity verification, customer identification through AI technology based on biometric information, personal papers… “Bank never sleeps” LiveBank 24/7 – launched at the end of 2016, is a prominent achievement integrating TPBank’s most modern technologies, serving customers anytime, solving most of their financial service needs.

The pandemic has changed many human habits and redefined the customer experience of financial services. Technology becomes the key point. All of TPBank’s digital financial communication methods are maximized and attract customer attention. This is also the beginning of TPBank’s constant breakthroughs in the number of customers. LiveBank 24/7 or TPBank digital banking has become a symbol and an indispensable part of the financial life of millions of people.

With the trust and preference of customers, TPBank is not only a bank or a financial service, but also a bright spot of innovative and inspiring technology applications, the special values ​​of the banking and financial market in Vietnam.

The passion of the leadership for business philosophy understanding customers, the human factor

If technology is the lever that creates momentum for banks, business philosophy is the foundation for sustainable development. TPBank’s Chairman, Mr. Do Minh Phu and Vice Chairman, Mr. Do Anh Tu have built their careers from industries where they “had to retail everywhere and the products needed to be designed based on user needs, or required perfect services like jewelry”. This is what the people who made the Diana and DOJI brands want to bring to the banking industry. They believe that they can build a bank that “truly puts customers at the center”, taking customer understanding as a guide to create financial solutions and products.

“Applying technology in the banking industry is not actually a technology solution, technology contractor, but comes from the way people think,” said Mr. Nguyen Hung, CEO of TPBank. To find technology solutions in today’s age is not difficult. But the question of what to buy, how to use it, how to solve problems, is something that not everyone can answer.

TPBank has demonstrated sincerity and dedication through product development from the heart, based on the practical needs of users. The meticulous care in every detail of the TPBank Mobile app, user interface, LiveBank clearly demonstrates the statement “Because We Understand You” towards customers.

Ms. Bui Kim Thi (Bac Tu Liem, Hanoi) was surprised to become TPBank’s 12 millionth customer.

Technology is only created to solve existing problems, following behind. TPBank believes that the human attention that people can give to others, the human factor exceeding business goals, is what makes a bank a “pioneer” leader.

From modern, trendy products to unique and outstanding communication campaigns

Throughout the 12-year restructuring journey, TPBank has marked its imprint with a series of impressive products for both individual and corporate customers. LiveBank 24/7 has become the digital symbol of the Vietnamese banking industry, integrated with the latest technologies, meeting 98% of customers’ financial service needs from deposit/withdrawal, lending, opening/receiving cards…

Most recently, TPBank has continued to improve biometric authentication technology by launching eCM digital assistant, helping customers to visit TPBank transaction points (transaction counters, LiveBank 24/7) without the need for documents after registering their profile once with TPBank (fingerprint, facial recognition, citizen identity card (CCCD)).

The TPBank app is a model of a digital banking application with a range of impressive features such as ChatPay, VoicePay, Widget… providing incredible experiences for customers. These are also unique card products like Flash 2in1 with 40 designs, in 10 collections for customers to express their individuality and choose their style. For corporate customers, TPBank Biz, Biz Ecosis service package, digital guarantee solutions, and documents… all are TPBank’s pioneering steps, providing fast and convenient experiences.

Not only that, what makes the purple bank attractive is also from its communication campaigns and innovative approach to customers. TPBank’s cross-country journey “Tím truck team” this year is one of the brilliant successful campaigns, spreading the bank’s brand to all parts of the country and introducing its products to people.

The final point of the journey - the “Complete Experience” music festival is a great ending, creating a “earthquake” explosion all over the media and online space with more than 9 million views on social networks through special moments.

More than 50,000 audience members directly present at the A dormitory field, Ho Chi Minh City National University and nearly 4.6 million viewers on livestream platforms had a “full-blown” night at TPBank 2in1 Concert. In previous years, TPBank also succeeded with the “purely me” promotion campaign for the launch of unique features on the digital banking application.

Starting from changing styles, building new financial habits for each customer, TPBank has spread and inspired digital transformation for the Vietnamese banking industry. Through an impressive journey to exist in the hearts of tens of millions of people, creativity, product quality, and close, understanding relationships with customers will always be a key factor for TPBank to aim for even higher milestones.