TPBank Leads the 'Race' in Z First Rate: Most Popular Financial App at WeChoice Award 2024

The "Race" of Youth Trends - WeYoung continues to attract significant attention from the Gen Z community. With an awards system that covers all aspects of young people's lives, the categories and nominees of WeYoung feature many familiar names.

Which brand is leading 4theYoung?

The 4theYoung category, with two groups of nominees: Z First Rate and Super Brands, honors brands and applications beloved by young people.

A highlight in 4theYoung is Z First Rate, where the community selects the most popular multi-functional financial and consumer app. Notable nominees in this category include TPBank and MoMo—two brands battling for the top spot with closely matched votes.

In the leading position, TPBank received 15,000 votes. Over the past three years, the message "Banking with my style" has gradually solidified TPBank's position as a top bank in the market with its strategy of personalizing digital experiences. Through the integration of a digital ecosystem, pioneering unique, smart, and creative features that make every transaction simple and enjoyable, such as ChatPay, Voice Pay, Voice search, and AI applications in transactions, the TPBank app has successfully captured the Gen Z customer base. Appearing in the Z First Rate category, with its ability to quickly "catch trends," the TPBank app represents the stylish, trendy lifestyle of Gen Z in the digital age.

The Super Brands category is witnessing a competition between two iconic brands—Bitis Hunter and CHIN-SU, both receiving far more votes than the other nominees in the group.

What is Gen Z playing, eating, and doing? Check out the YoungStyle category!

The YoungStyle category, with four groups of nominees: Z Eatery & Coffee, Z Nightlife Spots, Z Events, and Z Local Brands, revolves around the lifestyle of Gen Z, exploring the preferences of young people and discovering the most sought-after trends in the community. YoungStyle has attracted many nominations from the very start of the nomination process.

Z Eatery & Coffee - Favorite Dining Spaces of Young People includes many well-known nominees in Gen Z's life, such as Phê La, 4Ps, Cheese Coffee, and SOKO Cake Bake.