TPBank digital bank continuously shines on the honor board of The Asian Banker

For many consecutive years, TPBank digital bank, together with the ecosystem and automation process, has not only captured the love and trust of customers, but also been recognized by prestigious domestic and international organizations. rating, high rating. In early 2023, TPBank extended its impressive series of achievements with The Asian Banker's award for the best digital banking service and digital ecosystem in Vietnam.

Recently, within the framework of the Conference "Excellent Retail Financial Services 2023" organized by The Asian Banker in collaboration with Vietnam Banks Association (VNBA), TPBank was honored for the fourth time. excellent numbers; along with its excellent Digital Ecosystem and Process Automation. These important awards once again affirm the prestige and success of purple bank in comprehensive digital transformation, especially in 2022 when it has developed a synchronous and friendly digital banking ecosystem. and satisfy all customer needs.
 
A representative of The Asian Banker said that TPBank has surpassed other banks not only by providing digital banking services with market leading attractiveness, supported by a modern technology platform, integrated capabilities and strong data analysis capabilities according to user needs, but because of the customer-centric orientation, understanding to meet the needs based on the customer's lifestyle and habits. TPBank's digital banking personalization is a very successful and unique customer experience game.
 
In 2022, TPBank has indeed gone one step further to quickly catch up with the trend, accurately locate and launch features to personalize the user experience to attract potential customers, increase the emotions, preferences and loyalty of existing customers. TPBank has introduced a Collection of 5 Personalization Features - Banking with the personality of me on TPBank Mobile application, with many new and impressive technologies, and especially the journey of young customers to fully discover themselves. integrity in a digital banking application.
 
Research results by The Asian Banker show that TPBank's digital transaction volume accounts for 95% of all transactions, mostly on mobile devices, and more than 90% of the bank's products and processes. digitized, helping the bank achieve an annual sales growth of approximately 50% by 2022. Along with strong insights, the number of customers has increased dramatically to 3.5 million in 2022 only.
 
TPBank's digital banking services not only meet almost 100% of financial needs, but also have a comprehensive digital ecosystem that meets almost all payment needs in all areas of customers' lives. . These ecosystems contributed 40% of total digital banking revenue. Not only that, TPBank is also a leading bank in packaging financial solutions and integrating them into partner platforms (Open Banking/Banking as a Service) so that customers can instantly perform financial transactions. mainly on e-commerce applications, fintechs, e-wallets… TPBank is also the bank with the largest coverage of wallet connection services in Vietnam with 12 e-wallets and accounting for more than 90%. e-wallet service users in Vietnam.
 
Mr. Nguyen Hung, General Director of TPBank shared: “When banks simultaneously transform and innovate digitally, we will constantly face many challenges and competition. As a pioneer, we must always be steadfast in our goals and continuously improve to find the most effective and optimal methods, bring new experiences, and enhance the value of our customers. customers accompany us”.
 
The Asian Banker representative also highly appreciated TPBank's initiative to improve productivity, efficiency and process automation. “This initiative reduces the need to perform manual tasks, improves accuracy, reduce errors, increase security, and enhance the customer experience. Deploying 473 bots saved the bank millions of dollars in costs; savings are expected to increase by 20% from 2024 onwards. This is an initiative that elevates the automation of digital operations, enhances customer experience and optimizes operating costs.”
 
The Asian Banker Magazine, founded in 1996 and headquartered in Singapore, is a prestigious financial magazine and also the leading rating and rating organization in the financial sector in the region. The magazine publishes quarterly publications, attracting hundreds of thousands of readers who are businessmen in the region and around the world. Every year, the Journal organizes many awards and votes for banking titles related to a number of important activities such as trade finance, money management, payment... The Asian Banker awards are all prestigious banks in countries, with good service quality and high reputation.