TPBank with "understanding heart" conquers the "Brilliant Unit" award at Wechoice Awards 2023

From state-of-the-art, trendy products, to unique and unique communication campaigns, TPBank has created a distinct position in the market, as a bank that always aims to understand customers and apply technology. art of human life.

On the evening of January 27, the Gala night honoring and awarding the WeChoice Awards 2023 took place emotionally and inspirationally at SECC Saigon Exhibition & Convention Center (District 7, Ho Chi Minh City).

WeChoice Awards - Annual awards organized by VCCorp Joint Stock Company, with the desire to honor people, tell the most inspirational stories, events, products and works that have a positive impact on the community. copper.

In the category "Brilliant Units" to honor Vietnamese businesses that demonstrate change in 2023, bringing many values to the community in the past year, there are 10 nominated names: Coteccons, Viettel Money, TPBank, Saymee, Vinamilk, Hao Hao, Caty, BIM Group, VietinBank, HDBank.

With 149,000 votes, TPBank is one of three units honored in this category. Journalist Tran Mai Anh announced and presented the award.

TPBank representative (second from left) received the "Brilliant Unit" award

2023 is a special year for TPBank when the bank celebrates 15 years of establishment and development. "Purple Bank" also officially reached the milestone of 12 million customers in the last days of 2023, and reached nearly 1 billion transactions on the digital banking application (App TPBank Mobile), equivalent to 98% of the number of transactions. pandemic.

TPBank officially reached the milestone of 12 million customers in 2023.

TPBank is an example of successful digital transformation of the banking industry. 12 years ago, when technology only played a part in the bank's operations, TPBank clearly shaped the strategic path of using technology as a prerequisite lever.

The bank invests heavily in IT and engineering teams, applying a series of new technologies to customer and internal transaction experiences.

TPBank pioneers many outstanding technologies in Vietnam, among which, since 2016, it has been the first bank to launch LiveBank automatic banking.

At the end of 2016, TPBank launched the first automated bank LiveBank 24/7 in Vietnam, helping users to perform basic transactions anytime, anywhere without going to a bank transaction office.

TPBank is also one of the first banks to apply eKYC - an electronic identity verification method that helps customers open accounts and cards completely online.

Pioneering the eKYC application helps customers open TPBank accounts and cards easily and completely online.

TPBank is also a pioneer in bringing outstanding experiences on digital banking applications with features such as ChatPay, VoicePay, FacePay creating a different and interesting experience for customers.

Recently, TPBank continued to perfect biometric authentication technology by launching the eCM digital assistant, helping customers go to TPBank transaction points (transaction counters, LiveBank 24/7) without the need for the following documents. when registering a digital profile only once with TPBank (fingerprint, facial recognition, citizen identification card).

TPBank's leading position in the field of digital banking is confirmed by The Asian Banker's ranking, receiving the vote as the bank with the best digital ecosystem in Vietnam. A worthy recognition for its pioneering and innovative mission in developing the digital ecosystem, creating great experiences for customers.

New features and technologies on the TPBank digital banking application receive love and appreciation from users.

In recent years, TPBank has begun to apply AI and Bigdata to understand its customers. The loan approval process and customer credit profile are shortened, bringing convenience. Recently, the 2in1 flash card integrating international payment cards and credit cards on one chip is the most advanced product of TPBank and the banking industry in particular. After 6 months of use, the card will be granted an appropriate credit limit based on the customer's spending level, financial capacity and some other criteria.

Personalized products imbued with user personality such as card collections, MeZone on digital banking applications, nickname accounts... are also created by the bank to meet the needs of customers to express their personality.

With the strategy of personalizing customer experience, TPBank attracts a large number of new users, especially with young people.

Finding and purchasing technology solutions in the current era is not difficult. But what technology to buy, how to apply it and what problem to solve is a problem for banks. That is why TPBank perseveres with the business philosophy of understanding customers, serving customer needs and applying technology to create solutions, providing advanced differentiated experiences, modern and dark products. innovation, personality - technology to serve people and humanity.

Not only is it a pioneering flag leading the digital banking revolution, in 2023, TPBank will continue to be one of the leading financial institutions in implementing sustainable development strategies according to ESG standards, towards sustainable values. sustainable, net zero, preserving for future generations and creating a green world.

By pioneering high-level ESG management capabilities, TPBank simultaneously transforms itself towards digitalization and comprehensive greening. The bank establishes a business orientation that directs credit flows to finance green projects and loan products towards the community. TPBank also together with its partner Asian Development Bank (ADB) provided great support through practical loans to women-owned business groups.

TPBank believes that the care that people can give to people and society, beyond business goals, is what makes a bank "pioneering".