2 TPBank's innovation mission is honored at Better Choice Award 2023

TPBank made an important mark in the field of finance and innovation when it was honored as TOP 10 Sustainable Brands thanks to Innovation Better Choice Award 2023, evaluating its commitment to sustainable development and innovation. innovation in the banking industry.

The "race" for digital transformation in the banking industry in Vietnam

With the continuous increase in consumer preference for technology and the 4.0 industrial revolution, the banking market in Vietnam is witnessing an exciting race in digital transformation. Therefore, the consumption habits of Vietnamese people are undergoing a significant change.

The young population, especially those who are tech-savvy, have promoted the use of technology in daily life. This is evident through the use of online and mobile payment services.

The race for digital transformation in the banking industry in Vietnam is taking place at a rapid pace. Currently, there are 70 credit institutions that have provided online payment services and 35 organizations that provide payment services via mobile phones.
The value of financial transactions through internet and mobile channels has reached impressive numbers with over 7 million billion VND via internet channels and 300 trillion VND via mobile phones. This demonstrates the strengthening of digital banking and customer adaptation to this service.

The highlight of the digital transformation race in the banking industry in Vietnam is to help improve customer experience, increase convenience and create time savings. However, it also poses challenges in information security and, notably, fierce competition between banks in attracting and maintaining customers.

In the future, the race for digital transformation in the banking industry in Vietnam will continue with the strengthening of technology and changing consumer habits. Banks will need to continuously innovate and upgrade their services to meet the growing demands of technology-enabled customers.

According to experts, with continuous innovation and creativity, Vietnamese banks focus on comprehensive digital transformation, including TPBank, which is a symbol of Vietnamese banks in the digitalization journey. create a breakthrough in the market.

From a unit with a few tens of thousands of customers in 2012, it has grown to become a bank that touches the hearts and receives the trust of more than 10 million people, thanks to a different digital transformation philosophy. Recently, Asia Banker continued to honor TPBank as the bank with the strongest foundation in Vietnam and approaching the top 20 Asian banks, surpassing many names such as Vietcombank, Techcombank, ACB...

And most recently, TPBank has reached the TOP of nominated brands in the Innovative Choice Awards category of the Better Choice Awards, a tribute to brands and products that have left a deep impression in the hearts of consumers. using Vietnam for more than 10 years, as well as emerging names that have made a strong impression thanks to their success in applying Innovation.

Along with TPBank are banks and businesses that have greatly contributed to the sustainable development of Vietnam's economy and society through innovation and application of advanced technology such as HDBank, ACB, Vietcombank, Techcombank , VPBank, Vinamilk, TH true MILK, Viettel, Biti's shoes, VNPT, MoMo e-wallet and many other brands.

TPBank - Symbol of digital transformation

In the current digital transformation race, TPBank is a symbol of innovation and creativity in the Vietnamese banking industry. TPBank has focused on comprehensive digital transformation. TPBank's products and services have created a breakthrough in the market and attracted the attention of young and technology-using customers.

TPBank is a model for innovation and creativity in the field of digital banking.
TPBank is leading the 4.0 technology revolution with advanced products and services. TPBank's mission is to serve customers, bringing simpler, more convenient and better lives in a civilized digital society.

TPBank has seized the opportunity and pioneered the application of advanced technologies such as artificial intelligence, big data, and machine learning into banking services such as automatic credit limit issuance and customer data processing. , business profile…. This has helped the bank attract millions of customers and ensure impressive growth.

This is also the financial institution that has brought digital banking to a new level with unique services and outstanding utilities. With state-of-the-art technology on devices such as digital assistants at eCM counters and LiveBank - a 24/7 automated bank that applies biometric security to customer identification in services such as fingerprint identification and Face scanning, TPBank has completely eliminated the use of papers and signatures in transactions, bringing maximum convenience and security to customers.

On the digital platform, with the TPBank Mobile application, the bank is constantly innovating and creating unique features such as voice money transfer, facial recognition, and money transfer with chat interface that TPBank has also deployed. Features such as SoftPOS, which turns mobile phones into card swipe machines, create convenience for small shop owners. The TPBank Biz platform for corporate customers is also continuously updated. In the near future, the bank will launch a convenient and fast super bid guarantee feature.
TPBank offers many advanced solutions, promoting the digital revolution in the financial sector.

When banks are preparing to develop new features on websites, mobile applications and ATMs, at the end of 2016, TPBank launched LiveBank - a 24/7 automated bank with continuously updated functions. Currently, it is possible to carry out almost all the transactions of a traditional branch. Customers can make transactions at any time without waiting, saving maximum time

On the contrary, banks can also optimize personnel, management and investment costs much lower than a branch or transaction office. Currently, the bank has nearly 500 LiveBank points nationwide with about tens of millions of successful transactions, the total transaction amount reaching thousands of billions of VND. About 60% of LiveBank's transactions take place outside of business hours and we quickly receive timely advice from remote staff through the call center system.

TPBank's outstanding changes in technology are researched from the needs of customers, from the understanding of TPBank's own people, to bring new and more convenient experiences to contribute to society. . Inside its internal operations, TPBank has built a strong team of personnel in the field of technology and mastered advanced technologies in the world.

TPBank's technology team has put into operation 500 robots and is capable of creating an average of 5 robots per week to meet internal operating procedures to replace personnel performing simple, repetitive tasks such as entering data, data analysis... helps reduce personnel costs, while increasing accuracy and security.

A representative of the purple bank said that applying technology has helped the bank optimize business operations and increase its competitive advantage many times over. "TPBank maintains an average growth rate of 30 - 40% each year, but the number of human resources only increases by 4 - 5% each year. Simple operations are applied with technology to solve", Mr. Nguyen Hung - General Director TPBank director affirmed.

TPBank is committed to bringing the best digital banking experience to its customers. With a leading digital ecosystem and breakthrough services, TPBank is promoting green, sustainable and responsible development to the community and society.

TPBank deploys an outstanding strategy, being a pioneer in linking with population-focused databases to apply a series of solutions for customer identification and authentication. This will shorten customer authentication time while still ensuring the safety of the system. Mr. Nguyen Hung, General Director of TPBank shared: "The bank wants 100% of customers to be able to use chip-embedded CCCD to transact/withdraw money/pay for services without even having to carry a bank card." .

TPBank aims at a loftier goal of expanding its customer base, thereby becoming an important factor contributing to the project of the Government and the State Bank towards the goal that all Vietnamese people will be able to use the services. banks, of which 90% will use digital banking services. This will help customers save time, travel effort, travel/cash withdrawal costs... making customers' lives easier thanks to the support of digital banking.

All the goals that Purple Bank aims for are to serve customers, serve the people, giving people a simpler, more wonderful experience, leading to a better life in a digital society.