5 core values below are solid foundations to build up TPBank’s brand name, worthy of customer loyalty and shareholders’ trust. This is also crucial to achieve current and future strategic targets:

• INTERGRITY: Integrity and honesty are the most important professional ethics to each bank staff.
• INNOVATION: Each individual is urged to innovate in both awareness and action, giving out ultimate creative solutions to bring true added values to the Bank and to customers.
• PROGRESSIVENESS: Each individual strives to improve personal capability, to achieve potentials of both individual and team. The bank creates best conditions for each individual to reach perfection.
• SYNERGY: Solidarity, cooperation, commitment and sharing at work, high realization of each individual’s values lie in TPBank’s values.
• PERSISTENCE: Being consistent and courageous to overcome all challenges and achieve successes.